Goldenberg, Libai, and Muller utilized the same source for 1999, while we use the updated 2021 report for the adopter category as well as the saddle replication, thus employing the same data source for both studies. Consumer Technology Association’s Sales & Forecasts, which provides longitudinal data on numerous consumer electronic products. We use a new dataset to replicate the results, namely, the U.S. A deeper look at the specific words shared between countries within and between adoption stages provided insight into how interactions between certain countries might have served to support the ratification process.īased on new data, we replicate Mahajan et al.’s (1990) paper on adopter categories and Goldenberg et al.’s (2002) paper on saddles and offer explanations and extensions. A goodness-of-fit chi-squared test indicated that content was not shared in an expected manner between stages (χ ² = 11,856.45, N = 51,447, p < 0.001). Based on the time when they ratified the FCTC, each country was labeled by one of the four adoption stages of the diffusion model and we investigated the amount of shared word use between the different stages. We followed that work by conducting content analyses of discussion messages posted by GLOBALink members representing different countries. Previous studies of FCTC ratification found the process adhered to a diffusion of innovation model (Valente et al., 2015). We examined and compared the roles that different countries served in the GLOBALink community during FCTC negotiation and ratification. GLOBALink, a large online network of tobacco control professionals, was active in the promotion of the World Health Organization's Framework Convention on Tobacco Control treaty, an international treaty aimed at reducing the global burden of tobacco-related death and disease.
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